By now, even if you haven’t seen the actual movie, which came out last night, you’ve probably passed an ad for Life As We Know It, and noted Josh Duhamel’s tan, toned body. On billboards and in magazines, the ad features Katherine Heigl chasing after a baby while Duhamel walks by drinking beer, in nothing but his skivvies, for seemingly no reason at all. Now Heigl claims Duhamel is pretty embarrassed by the image.

The actress says Duhamel is “pissed” about the embarrassing promo, because the underwear scene wasn’t in the original script and now it’s the movie’s most recognizable scene. She says, “Unfortunately they threw that at him. In the movie there’s a scene where he’s walking around in his underwear chasing the baby and they kind of threw it in last minute because they thought it would be funny. But poor kid, he’s pissed.”

Related: The Star Market: Hunky Josh Duhamel Gets Neither Credit Nor Blame for His Movies, So What Does That Make His Value in Hollywood?

Typically, women have sometimes bemoaned this treatment from movie studios: Keira Knightley’s famously-sudden bust in the Pirates of the Caribbean ads come to mind. Then there’s the equal-opportunity nakedness that is the recently sexed-up promo for Love and Other Drugs.

Duhamel Upset Over Underwear Poster [Daily Express UK]

Related: The Star Market: Hunky Josh Duhamel Gets Neither Credit Nor Blame for His Movies, So What Does That Make His Value in Hollywood?

Josh Duhamel Does Not Want to Use His Body to Sell Movies

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